For more than 70 years, the American Cinematographer Manual has been the key technical resource for cinematographers around the world. Chemical Wedding is proud to be partners with the American Society of Cinematographers in bringing you Toland ASC Digital Assistant for the iPhone or iPod Touch.
Toland is an application that provides solutions to the technical concerns of cinematography in a unique multi-tasking interface. Combining a calculator and logging interface, it is designed to work with you through the process of cinematography.
Rather than having to enter specific data to answer specific questions, Toland is designed to track your photographic choices as you make them. As you change the camera speed, you will instantly get feedback on how this affects running time and exposure; when you change lenses, you will see Depth of Field and Field of View updates in real time. Toland then allows you to log all this information to build comprehensive camera reports.
This application is named in honor of legendary ASC cinematographer Gregg Toland, whose revolutionary cinematography in Citizen Kane has inspired filmmakers the world over. Toland's mastery of aesthetics and technique made him one of the great innovators of the art form.